Clamshells are a one-piece product that can be securely closed via built in locks or ultrasonic welding/packaging film. They encase the product on all sides and are effective in providing protection during shipping and transport. When used in conjunction with ESD materials, they can be used to protect electronics from static, as well as generally protecting products from dust during transport.
In the retail environment, plastic clamshells are a leading way of packaging products, and a primary component of “visual packaging”. By allowing the customer to see the product, as well as capturing attention clamshell packaging acts as an effective part of many products packaging strategy. When seen next to traditional non-visual packages (IE: cardboard boxes with a product shot on the front), clamshell packaging attracts customer attention at a much greater rate, and does a great job of creating perceived value in the consumers’ eyes. When combined with a printed card insert, retail clamshell packaging allows for a quick to assemble total package that also enables your business to quickly swap the printed insert to vary marketing message or localization.